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Supermarket Swap began as a mum’s mission to help her son

Supermarket Swap began with Nabula Brdar’s mission to help her young son. As a busy mother, navigating ingredient lists often meant overlooking the complex names and codes of additives and preservatives. A quick scan of sodium and sugar content was sometimes the only step taken. But Nabs’ journey started with a commitment to understand additives and preservatives better, guided by qualified health experts.

Awareness grew about the Acceptable Daily Intake (ADI) and how easily it can be exceeded due to a lack of ingredient list scrutiny. Reducing additives in her family’s diet was straightforward and swapping products for those with real, recognisable ingredients became a daily practice. Friends soon expressed interest in these swaps, leading to the creation of an lnstagram page to share these discoveries. The page’s engaging content attracted a large, like-minded following eager to make similar swaps and better choices.

Our Story

Simplifying Healthy Ingredient Choices

Recognising that she wasn’t alone with the challenges of reading ingredient lists, Nabs made the decision to simplify the process through developing an app. The app, developed with the help of health professionals and a food scientist, provides clear information about additives and preservatives used in Australia. The Supermarket Swap App was designed to streamline the shopping experience, offering easy search options for additive-free products from major and Independent Australian retailers as well as an extensive database of food additives approved for use in Australia and New Zealand.

Since launch, the app has been further developed to include an recipe collection and meal planning tools to simplify the everyday task ot feeding a family plus detailed inforrnation on common food ingredients and the chemicals used in household and cleaning products so its impact reaches further than the kitchen.

270k
Community members
80k
App downloads
10k
Products researched
2k
Products nutritionally approved
Friends
Friends of Supermarket Swap
The Supermarket Swap brand has been built and supported by an amazing team of professionals dedicated to promoting healthier choices. We have collaborated with a number of qualified professionals for research projects and app data.

Jacqueline Alwill

Accredited Nutritionist

Anna Ritan

Accredited Paediatric Dietitian, Accredited Practicing Dietitian and Nutritionist

Maria Harpas

Naturopath and Clinical Nutritionist

Amanda Maiorano

Accredited Practising Sports Dietitian

Emma Landorf

Accredited Practicing Paediatric Dietitian

Chantelle Cibich

Accredited Clinical Dietitian

Julia Tellidis

Nutritionist and Health Coach

Kate Schell

Nutritionist

Jacqueline Alwill

Accredited Nutritionist

Occupations

Advanced Diploma Nutritional Medicine (Australasian College Natural Therapies), ATMS Accredited, ATMS Fellow, Cert Paediatric Nutrition (Monash), Cert 3 & Cert 4 Fitness (FIA) and Bachelor of Business / Bachelor of Arts in International Studies (UTS).

Jacqueline Alwill is an Accredited Nutritionist, author and mum of 3, with over 15 years experience in the nutrition and health industry, working primarily in women’s health and early childhood nutrition. She is passionate about simplifying complex nutrition science to ensure good nutrition is accessible and achievable for all. Jacqueline provides 1:1 consultations for her clientele through Day One Fertility. She runs corporate well being workshops, features frequently in the media, and develops nutrition products, books, and recipes.

Anna Ritan

Accredited Paediatric Dietitian, Accredited Practicing Dietitian and Nutritionist

Occupations

Bachelor Nutrition and Dietetics

Anna is an Accredited Practicing Dietitian with over 12 years of clinical experience specialised in Paediatrics and Neonatal nutrition. Anna is creator of Nourish Little Lives, which is a nutrition platform for families that provides consultation on all aspects of baby and child nutrition and health. Anna is experienced in providing specialist dietetic and nutrition therapy. She provides her consultation services Australia wide to help babies and children with reflux, starting solids, baby led weaning, gut health, functional gut disorders, intolerances, allergies, fussy eating, developmental feeding disorders and disability, infant growth and breastfeeding/bottle feeding and failure to thrive. Anna has also developed a Starting Solids Guide that covers everything you need to know about starting solids, introducing allergens and supporting your child to become confident with food. As a busy mum of 3 young children, Anna is passionate about supporting families from conception through childhood, understanding that all families are different. She is passionate about supporting children to become happy, confident eaters, establishing a healthy relationship with food and taking the stress out of mealtimes.

Maria Harpas

Naturopath and Clinical Nutritionist

Occupations

Bachelor of Health Science (Complementary Medicine)

Maria Harpas is a Clinical Nutritionist and Naturopathic practitioner with over 13 years experience. The director of Natural Health Medicine, Maria believes that individual Biochemistry, including diet and pathology provides an incredible insight into overall health. Maria is passionate about working with clients to invest symptom causes, rather than just treating symptoms. Maria was drawn to a career in health after suffering from allergies. Rather than relying on anti-histamines, Anna turned to education, learning about the roles of the gut and immune systems play in overall health. This lead to a career in nutrition and the importance of incorporating good eating habits to allow our bodies to operate as effectively as possible. Diet plays an important part in Maria’s work but she is also mindful of medical approaches and often seeks outcomes that allow medical and natural approaches to work hand in hand.

Amanda Maiorano

Accredited Practising Sports Dietitian

Occupations

Bachelor of Nutrition and Dietetics

Amanda is an accredited practising dietitian and recipe developer. She is passionate about developing recipes that celebrate simple whole foods, fuel your body and delight your tastebuds. Amanda graduated from Flinders University in 2020 with a Bachelor of Nutrition and Dietetics and has since undertaken further study in eating disorders, the Non-Diet Approach to dietetics and Health At Every Size (HAES®). While pursuing her studies, Amanda launched ‘Made By Mandy’ to share her love for cooking. Over time, it has evolved into a flourishing business specialising in dietetics, recipe development, and food styling. Amanda’s culinary talents have led her to collaborate with beloved brands like Minimax, KitchenAid, and Le Creuset. For Amanda, food is more than just a source of nourishment; it’s also a means of storytelling and a way to bring families together. Each of her creations invites you on a sensory journey, fostering connections and crafting memorable shared moments through the joy of food.

Emma Landorf

Accredited Practicing Paediatric Dietitian

Occupations

Bachelor of Nutrition and Dietetics (Hons)

Emma works clinically as Senior Paediatric Dietitian / Clinical Lead at the Women’s and Children’s Hospital in Adelaide. She has over 17 years of experience helping babies, children and young people achieve positive health outcomes through food and nutrition. Her expertise and interests include paediatric inflammatory bowel disease, liver disease, childhood feeding disorders, food allergies, food intolerances and functional gastrointestinal disorders. She has a particular interest and research focus on the treatment of paediatric Crohn’s disease with therapeutic diets. Emma is involved in the teaching of Nutrition and Dietetic students at Flinders University and is a member of the AuSPEN Paediatric Committee and AuSPEN Paediatric Inflammatory bowel disease and liver disease interest groups. Emma is passionate about empowering families to understand food and its role in improving health and treating illness. She’s excited to be working with the Supermarket Swap team to help people to make informed choices about about what they buy and consume.

Chantelle Cibich

Accredited Clinical Dietitian

Occupations

Bachelor of Nutrition & Dietetics

Chantelle (Elli) is an accredited practising clinical dietitian with over 10 years of experience. Elli works clinically at Calvary Health Care in Adelaide assisting patients with a variety of conditions ranging from diabetes to complex gastrointestinal issues. She also consults privately at Adelaide Oncology and Haematology, specialising in all areas of oncology including pre/during/post treatment as well as general health/wellbeing. Elli is passionate about a non-diet approach to eating, respecting the need for balance and enjoying a long term healthy lifestyle. As a mum of 3 children under the age of 6 with allergies and coeliac disease, she has vast knowledge of food products and is enthusiastic about promoting a healthy relationship with fresh, whole foods. She is an active member of the SA gastrointestinal dietitians group and a member of Dietitians Australia. Elli also has previous experience in research, winning an award at the International Congress of Dietetics in 2012 for her work on Nutritional screening tools.

Julia Tellidis

Nutritionist and Health Coach

Occupations

Health Coach Certification (from Institute of Integrative Nutrition), Advanced Diploma in Clinical Nutrition (from Nature Care College), Post Graduate Diploma in Human Nutrition (from Deakin University)

After studying an Advanced Diploma in Clinical Nutrition as well as her Health Coach Certification, Julia is currently working towards completing her postgraduate degree in Nutrition while juggling her nutrition practice which includes individual consultations and cooking workshops for individuals and corporates. As a Mum of one, Julia is also currently writing a cookbook to provide Mums with all of the information needed to better nourish their kids. Julia lives by the philosophy of ‘Food as Medicine’, using food as a way to nourish and fuel your body to allow you to thrive and feel your best, but make it delicious! A balanced diet rich in wholefoods (‘real food’) is the most sustainable way to ensure optimal health and wellbeing. Julia does not believe in diets, but rather to live on intuition, listening to our bodies needs, understanding what makes us feel our best, and avoid depriving ourselves of life’s simple pleasures! Her mantra to sustain a healthy lifestyle is ‘Everything in Moderation’.

Kate Schell

Nutritionist

Occupations

Bachelor of Health Science Nutritional Medicine

With a genuine passion for both cooking and nutrition, Kate has developed a profound understanding of how foods can contribute to the body’s healing process. Her educational journey began when she completed a degree in Public Relations, and then went onto study Nutritional Medicine at Endeavour College of Natural Medicine. Having worked in clinical settings in the past, Kate now also engages in freelance nutrition work. As a loving mother of three young children, Kate holds a personal appreciation for the importance of health, convenience, and balance in our fast-paced lives.

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