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The 5 best chips at the supermarket

July 29, 2026
The 5 best chips at the Supermarket (and why we skipped the flavoured ones)

 

Let's be honest. Chips are not a health food, and we are never going to pretend they are. But they are something a lot of Australian families reach for, whether it is a lunchbox filler, an after school snack, or the thing that quietly disappears on the couch. 

Our advice? Go for plain salted. When you move away from the flavoured varieties, you can easily avoid added additives, flavour enhancers and colours.

The best chips on the shelf are made with just three ingredients - potatoes, oil, and salt. Here are some of our top picks:

1. Proper Crisps Marlborough Sea Salt

Three clean ingredients and the lowest sodium on the list at 300mg per 100g. Bonus points for using high oleic sunflower oil. While this is a good option, it does come with a premium price tag.


2. The Natural Chip Co Sea Salt

Just potatoes, oil, and sea salt, with sodium sitting at a very reasonable 367mg per 100g and only 0.3g of sugar. A reliable option that often goes on sale.


3. Macro Organic Corn Chips Natural

A great swap if you want something a little different. Organic corn, organic oil, and salt, with 373mg sodium and 5.2g of fibre per 100g. 


4. Kettle Original Sea Salt

The classic that most people already know and love. Still just three ingredients and 0.4g of sugar per 100g. Sodium is a touch higher at 442mg than some other options on the shelf.

 

5. Woolworths Sea Salt Deli Style Potato Chips

Our budget-friendly home brand pick. Three simple ingredients, 0.6g of sugar, and 4.2g of fibre per 100g. Sodium is higher at 478mg, so enjoy in moderation, but it proves you don't need to spend big to shop smarter.

 

Want more options?

This is just a taste of what is inside the Supermarket Swap app. In there you will find mini chips for the lunchbox, plenty more options across the whole snack aisle, and products from different retailers all nutritionally reviewed, so you can compare at a glance and grab the better choice without the guesswork.

New to the app? Click here to try it with our 7-day free trial.

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